Branding and visual identity for a movement that educates voters about the future of abortion policies, access, and protections in America. Leading up to the 2022 midterms, this campaign was placed in competitive states such as Georgia, Arizona, Ohio, Pennsylvania, and North Carolina.
The visual approach was to incorporate the color green, the green pañuelo, and the handprint to not only capture the attention, but to include symbols from Latin America's reproductive rights movement further into the United States. More information at The Green Handprint.
Creative Director: Keri Goff
Artist Collaborator: Paola Mendoza
*Client name confidential
Work done for The Soze Agency