Collaborated with the product and audience development teams to enhance how the Departures readers interacted with our digital content.
We rebranded the newsletter to optimize open rates and created modules that are easily interchangeable to adapt for the weekly send. Modules covered editorial, e-commerce, partnerships, and more.
Developed a new guides landing page template that encompasses a deep dive into the location. From a map pinned with recommendations to related articles, users were able to more easily find information about a city they wish to explore.
Editor in Chief: Skye Parrott
Visuals Director: Lisa Lok
Art Director: Morgan McMullen
Guides Editor: Hailey Andresen
Product Director: Walker Schiff
Senior Director of Audience Development: Cooper Fleishman
Newsletter Redesign
Guides Landing Page