Branding and visual identity for a movement that educates voters about the future of abortion policies, access, and protections in America. Leading up to the 2022 midterms, this campaign was placed in competitive states such as Georgia, Arizona, Ohio, Pennsylvania, and North Carolina.
The visual approach was to incorporate the color green, the green pañuelo, and the handprint to not only capture the attention, but to include symbols from Latin America's reproductive rights movement further into the United States. More information at The Green Handprint.
Creative Director: Keri Goff
Artist Collaborator: Paola Mendoza
*Client name confidential
Work done for The Soze Agency
LED Trucks to spread messaging in Atlanta that traveled around key landmarks.
Posters in Atlanta, Georgia
Posters in Phoenix Arizona
In addition to posters, there were multiple experiential designs across the states. Above is an ice sculpture part of Phoenix's monthly Art Walk, Freedom Frozen. Freezing the states to showcase the lack of access and selecting Arizona's heat to melt the sculpture, nodding to that time is running out. In Philadelphia a drone show, taking over the skies with messaging and the green handprint. Raleigh, Atlanta, and Columbus had stencils around universities and nightlife.
Posters in Philadelphia, PA
Green Wave Gathering of Las Americas event in Washington D.C. Photgraphy by Dee Dwyer