FWD.us x The SOZE Agency, for Immigrant Heritage Month, 2021.
A month dedicated to recognizing and celebrating immigrants and their endless contributions to our nation. In this campaign, I wanted to highlight the different voices that immigrants bring to this country by hand lettering every element in different styles to evoke personality to each asset.
Gift boxes that included locally-owned businesses around the country from all backgrounds and different immigrant heritages. Wheat pasting in multiple cities: Columbus, Ohio — San Francisco, California — St. Louis, Missouri — Philadelphia, Pennsylvania. Billboard in Times Square, New York.
Creative Lead: Keri Goff
Work done for The Soze Agency
Wheat pasting in San Francisco
Billboard in Times Square
Philly mural at 2074 E Willard Street.
Mural above from Philly. Read more about the location and mural artist here.
NYC mural at 151 E Houston St.
Wheat pasting in Columbus, Ohio